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S.E.O. - S.E.M.
What’s in the core of Whitedash is building your business as a brand and increasing your profit. That’s why we use bespoke Internet Search Engine Marketing (SEM) strategies and campaigns. We improve the exposure of your business as well as its online reputation. Because our secret is simple. We create an “imaginative content, with premium UX and engaging target audience capability.” We also include Local SEO consulting service for your website. Our SEO Experts will always advise you on how you will drive more qualified, potential customers.
Social Media Marketing
Social Media Optimisation and Social Media Marketing are two different steps on your digital path. S.M.O. is the design of a website in a way to achieve the biggest exposure on social media. So, your business profile will flow more in the social media channels. Social Media Marketing includes all the activities after we optimise your website and are usually off-site. For example, the creation of content such as photos, videos, blog-posts and more similar with your business style.
PPC stands for pay-per-click. It is an addition to internet marketing in which you pay a fee every time someone clicks on your ad. Essentially, it’s a way of buying visits to your website, rather than trying to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. Therefore, Whitedash includes it to its marketing tactics. Also, major examples of the PPC Campaign tools we employ are Google Adwords and Facebook ads. P.P.C. will complete your online advertising, increasing your qualified lead generation.
None of our marketing processes would make sense if we didn’t use Content Marketing. We create and distribute content which is relevant to your audience. Naturally, content is the basis on which we build our marketing campaigns. So, content marketing drives inbound traffic and leads. Ultimately, we drive profitable customer action. Besides, search engines tend to favour businesses with consistent and valued content. It is therefore essential to respond to your clients’ needs rather than just pitching your products or services.
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