Is there a single right strategy for success in small businesses?

According to statistics released by the UK government in 2016, Small and Medium sized Enterprises (SMEs) account for 99.3% of all private sector businesses. They produce 47% of its turnover (1.8 trillion £) *. These numbers show the enormous potential of a small business. However, there is a key to success and profit.

The marketplace depends heavily on computers. That is why  it is essential nowadays to have a website but also make your business a powerful online body. Is this enough? Now, a lot of people might argue that a decent-looking website and two social media accounts are enough. Unfortunately, this is not even remotely true. What a do-it-yourself (DIY) website lacks, is the insight of a professional in creating and maintaining a full sales cycle. A beautiful photograph looks pleasing to our eyes, but it will not bring profit. This is because a website is indeed a tool that can increase traffic, engage clients and establish loyalty.

There are a few techniques with which we can ensure success. Naturally, SMEs cannot compete with the big players in pricing or brand recognition and rather invest in the quality of service. This quality of service must move onward. Is it logical, since customers tend to choose brands based on their own browsing experience. Whitedash, a London web creative agency,  introduce an easy breakdown of the important steps to success . These steps are Analysis, Design, Development, Security and finally Promotion.

Analysis attempts to understand the market and utilises big data effectively. Ultimately, these data reveal the trends and patterns in the market and demonstrate a business’s true potential. It is the web creative agency’s duty to understand the business’s goals and respond accordingly, bringing all the pieces together.

This understanding is reflected on the Design. A website is the first impression of your business. Much like the first impression works for people, it is crucial to establish a distinguishing digital business identity. A graphic designer can make an equally appealing design but without the bigger picture an agency has, it might prove useless.

In addition to the design, Development is also important. It is the component that turns beauty into function. It ensures the interactivity with your audience and complements the design in creating an effective user experience. Web development is a process that establishes recurring clientele and contributes to a database of loyal customers.

WhiteDash focuses on Security, which shouldn’t be disregarded. It might seem tempting to cut security and maintenance budget first, once a website or an e-shop is up-and-running. Do not forget that you are a fish in an ocean with sharks. Therefore, an SME should be able to tackle all malicious activity, protect its content, and continuously optimise its performance. Doing so, will increase the business’s online reputation and make promotion a lot easier.

Again, Promotion is not simply achieved with a Facebook account and it’s not magic either. Social media allow businesses to interact with customers and promote themselves online. Nevertheless, surveys show that big businesses are more likely to interact on social networks rather than their smaller counterparts. This is because they know how to do it. And this is not a matter of means, just a result of serious marketing. Search Engine Optimisation (SEO) is not a myth of using keywords as mantras. It facilitates the user and the search engines finding the content they truly need. A web creative agency can provide a full promotion package tailored to the needs of a small business. More importantly, it can tailor it to meet the business’s available budget.

Long story made short: budget spent for these five steps is budget well-spent. For a look at success stories and how Whitedash web creative agency helped check their Cases.


Written by: Vasiliki Tsavdari


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