Zerva Cosmetics has started in 2003 with 2 collections of make-up products and was renamed in 2009. With the production hub in Milan, Italy and a robust network of distributors in Greece, Cyprus and the Middle East, Zerva Cosmetics is a leader in the make-up industry in the south-east. They also run seminars and participate various seminars and make-up art workshops.
We have paid great attention in reading through the beauty industry beyond the colossal players. We identified the key countries in which we should concentrate and segmented the market to streamline the presentation needs of the company, always in line with the clients’ goal -a solid look and steady expansion
All our e-commerce projects are developed with guaranteed SSL certification. We took all necessary actions as a precaution againstthe most common attacks. Web Security has been one of the core principles in building Zerva Cosmetics along with UX.
We have designed a website reflecting the character of Zerva Cosmetics brand. The colour palettes were carefully selected to match the ambient light of the models photographed. We ensured the speed and functionality in order to provide an efficient browsing and enhance the overall user experience.
Search Engine Marketing
Conversion Rate Optimisation
We used a holistic Search Engine Optimisation approach for Zerva Cosmetics.The whole website was built from the beginning having in mind all the principles of a S.E.O. optimised project.
Zerva Cosmetics is a multi-disciplinary platform serving both as an e-shop and as a company profile/presentation. We have developed a two-layered user experience as there are different pricing policies for B2C and B2B customers. Zerva Cosmetics is hosted in our dedicated servers in Europe and the USA for better monitoring.
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