Responsive is the type of design that responds and adapts to its environment.
Building a responsive website is like building a house. Because the design of a room always adjusts to the number of people living in it. Likewise, responsive design finds the user’s preferences. It automatically adopts appropriate resolution, screen size, layout and scripting abilities.
By definition, we make a responsive website from scratch to match modern UI demands, in other words it is user friendly!!!

WHY DO YOU NEED RESPONSIVE DESIGN?

There is no need to mention how important it is to have a responsive website. The variety of devices including mobile phones, tablets, PC’s, gaming consoles and so on is enormous. Imagine having an entirely different layout of your website to match all devices. It would be a waste of time and money and it would most probably stop the user from visiting again. These are the main reasons a responsive design is preferable than a dedicated desktop or mobile website. Marketers are most of the times overwhelmed with creating content and developing marketing strategies. However, results can be optimised to their full extent through a responsive design.

WHAT ARE THE ADVANTAGES OF A RESPONSIVE WEBSITE?

A responsive website has some extra advantages that makes it a useful marketing tool. A responsive website can get you a higher SEO ranking. People are emailing, shopping and browsing mostly through their mobile devices. Therefore, they are likely to utilise the web pages that first appear on their screens. And we in fact expect that.

Ultimately, all marketers will admit that statistics do not lie. Mobile users are increasing every minute. The browsing experience of a responsive website is of much higher quality and value. The responsiveness helps Search Engine Optimisation (SEO) and increases Return On Investment (ROI) a lot. Incompatibility with mobile devices can lead to marketing errors such as data loss, distorted images, or illegible content. Users will not bother zooming in or scrolling sideways. They will just ignore the website and its content. There are a lot more chances to succeed, when we support a marketing campaign with a responsive design.

HOW DO I ACHIEVE RESPONSIVENESS?

After all, it is very easy to check whether a website is responsive. Almost all modern browsers have built-in responsive layout testing. In addition, there are plenty of methods to create a responsive design. To name a few: employing CSS display for users and restyling anchor tags. It is also very helpful to use customised applications for various devices or scalable photos.

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